Stefanie Gordon's CV
Stefanie Gordon’s CV

LinkedIn: Stefanie Gordon
Twitter: @Stefmara
Flickr: StefanieGordon
Instagram: Stefmara
Skype: Stefmara619

Experienced professional combining a rare mixture of social media and event planning. Established background of improving social engagement for major brands, as well as planning large-scale events and meetings.

● Community engagement and cross-promotion
● Proven knowledge of a wide-range of social media platforms
● Professional and creative writing skills
● Understanding of social analytics
● Traditional and interactive marketing
● Coordinated annual multi-city 2,500 & 5,000 attendee conferences
● Exhibition and sponsorship relations
● Contract negotiation
● Logistics management
● Location selection


Social Media Producer, April 2014-Present
Sports Illustrated, New York, NY
-Manage all social media channels for website
-Distribute breaking social content in a timely matter
-Work closely with multiple departments to ensure sponsored content is properly promoted and analyzed
-Compose and schedule content for all social media channels
-Collaborate with magazine staff for social integration
-Monitor daily social performance through analytics

Freelance Social Media Content Specialist, May 2013-February 2014, New York, NY
-Composed and scheduled content for all social media channels. Including but not limited to: Twitter, Facebook, Google+, Lockerdome and Tumblr
-Managed all social media channels for website
-Maintained consistent voice throughout social media channels
-Built positive relationships with bloggers and media to promote website and articles
-Monitored social performance through analytics

Game Night Social Media Staff, February 2013-May 2013
New York Rangers, New York, NY
- Maintained social interaction between hockey club and fan base
- Moderated and co-hosted live in-game chats
- Researched and provided team statistics in a timely manner

Freelance Social Media Coordinator, April 2012-November 2012
Major League Baseball, New York, NY
- Maintained The 140 Club, a hub that populates some of baseball’s most popular Twitter subjects
- Managed all of MLB’s clubs’ social media accounts. Included but not limited to: Twitter, Facebook, Google+, and Tumblr
- Composed articles for Cut4, MLB’s blog primarily focused on off-field and in-stadium activities
- Wrote series previews and game recaps for all clubs’ Twitter, Google+ and Facebook accounts daily
- Posted photos and captions on MLB’s social media outlets, as well as on the accounts of all 30 teams

Freelance Event Planner, June 2011-September 2011
Yonkers Tennis Center/USTA 10 & Under Quickstart Event, Yonkers, NY
- Managed social media logistics
- Coordinated day-of event logistics

Meetings & Exhibits Coordinator, 2008-2011
American Institute of Chemical Engineers, New York, NY
- Coordinated on-site meeting logistics and function space
- Managed all exhibition and sponsorship implementation and operations
- Created marketing prospectus to attract exhibitors and sponsors
- Handled budget and invoice reconciliation
- Created and maintained vendor relationships in multiple cities
- Negotiated hotel, restaurant and transportation contracts
- Co-wrote and edited special events section of conference book
- Worked with marketing department to create event signage
- Managed on-site signage and shipment processing

Event Volunteer, November 2005
ING New York City Marathon, New York, NY
- Managed concert stage and site logistics

Legal Assistant, 2005-2008
Martin D. Haber, Esq., New York, NY
- Managed communications and correspondence among clients and colleagues
- Tracked, maintained and updated legal database
- Coordinated billing reconciliation, filing, phone coverage, faxing and mail distribution

Fundraising Coordinator, 2004-2008
M.H.K. Annual Charity Golf Outing, Harrison, NY
- Led sales of raffles to attendees
- Solicited companies to donate live auction items

Team Coordinator/Sales Assistant, 2002-2005
Turner Broadcasting Systems, Atlanta, GA & New York, NY
- Assisted Account Executives in all aspects of order processing
- Booked all new and revised orders
- Resolved issues- copy, billing/invoicing, order discrepancies and inventory
- Maintained client relations
- Organized account executives’ files, agency and client correspondence, and contracts and revisions


New York University, New York, NY
- M.S., Sports Business 2006
- NYU Dean’s Graduate Fellowship

Florida Atlantic University, Boca Raton, FL
- B.A., Communications 2001


Fan Development Intern, 2005
Arena Football League, New York, NY
- Helped organize official ArenaBowl XIX program
- Maintained weekly expert game picks database for AFL website
- Compiled weekly and seasonal attendance and ticketing reports for AFL files
- Managed database for league-wide contest
- Organized all ArenaBowl XIX marketing inventory files and graphics

Promotions Intern, 2000-2001
Florida Panthers, Sunrise, FL
- Managed staff involved with all game-day event operations
- Assisted in running pre-game, intermission and community festivities and sponsor promotions
- Helped design and implement adult and youth hockey programs in local community
- Administered in-arena promotions, and team and league-wide contests

Operations Intern, 1998
Tampa Bay Storm, Tampa, FL
- Supported the nationally-televised Arena Bowl XII
- Created written copy for radio spots to advertise weekend games
- Designed print advertisements for local media
- Composed written copy for in-game announcements and print articles for various publications
- Planned and set dates for promotional appearances by players and coaches
- Arranged cheerleading clinic and pre-game performance: obtained sponsorships and recruited more than 300 youth participants without a working budget


4th Annual Shorty Awards: Best Real-Time Photo (May 16, 2011: Space Shuttle Endeavour)


Social Media: Twitter and its 3rd party applications, Awareness, Mass Relevance, Google+, Facebook, LinkedIn, Tumblr, Flickr, Wordpress, Picasa, Foursquare, Pinterest, YouTube, various analytic sites, Instagram, Vine, Lockerdome, Snapchat, CoveritLive

Microsoft Office: PowerPoint, Excel, Word, Outlook, Access, Photoshop, Mac, PC, Filemaker Pro, Confex, Content Management Systems, Internet, research, photography